The CallRail alternative built for plumbing shops.

Plumbing is an emergency trade: a burst pipe or a backed-up main doesn't wait, and the homeowner calls three shops in a row until someone picks up. FieldLine puts a dedicated number on every channel and every plumber, records and transcribes each call, and captures it as a lead card with the address and the job, so a panicked 2am call becomes a truck that rolls instead of a voicemail you find too late.

• A burst-pipe call comes in while you're under a sink with wet hands, goes unanswered, and the homeowner has already called the next plumber before you can wipe off and ring back.
• You can't tell whether the drain-cleaning jobs come from Google, the yard signs, or word of mouth, so you keep spending on all of it and hoping.
• A customer describes exactly where the leak is and what they were quoted, and a week later nobody can remember the details or find the note.
• After-hours emergency calls route to a personal cell, and the next morning there's no record of who called, what was promised, or whether anyone followed up.

• Attribution stops at the call — there's no built-in lead workflow, follow-up state, or crew view, so a busy shop still tracks callbacks on sticky notes.
• It's a horizontal tool sold to marketers and agencies; the setup, vocabulary, and dashboards aren't home-services-native and assume someone who lives in analytics.
• Base minute allotments (around 250) get consumed quickly, and overages on minutes and extra numbers stack up on a shop that actually rings a lot.

• Attribution plus recorded calls plus automatic lead cards plus crew activity live in one workspace — the whole ring-to-follow-up loop, not just the attribution slice.
• Recording, transcripts, AI summaries, and AI lead extraction are included on every tier instead of being metered add-ons or upsells.
• Two-minute setup in plain operator language, no app to install — calls forward to the phones the crew already carries.

Give each channel its own number, so you can see which of these actually produced jobs — and cut what doesn't.