Call tracking for home services, by trade.
The phone runs a home-services shop. FieldLine is tuned to how each trade actually gets calls — which channels ring, when the season spikes, and what a missed one costs. Pick yours.
How call tracking works for a home-services shop
Three steps, about two minutes, and nothing about how your crew answers the phone has to change.
- 01
Give each channel its own number
Spin up a dedicated tracking number for every place your phone number appears — the Google Ads campaign, the Yelp listing, the truck wrap, the spring mailer — and one per tech if you want to see who is picking up. Numbers are available in all 50 states and provision instantly.
- 02
Forward to the phones you already carry
Each number forwards to a real phone, so the crew answers the way they always have. There is no app to install, no handset to buy, and no porting, which means nothing can drop while you set it up. You can run it beside your current setup for a week and compare.
- 03
Every call becomes a lead card
The call is recorded, transcribed and summarised automatically. FieldLine pulls out the caller, the job, and the suggested next step onto a lead card tied to the channel that produced it — so the follow-up survives the drive back and you can see which marketing actually booked work.
Built for your trade
Each page covers the channels that trade actually gets calls from, where jobs leak, and what a real call looks like from ring to lead card.
call tracking for HVAC
Demand spikes on the first cold snap and the first heat wave, plus a spring and fall tune-up push. Those swing weeks are exactly when your phone is busiest and a missed call costs the most.
call tracking for plumbers
The first hard freeze brings frozen and burst pipes, and holidays clog kitchen drains and mains from cooking and guests. Those emergency spikes are when callers try the most shops and reward whoever answers first.
call tracking for roofers
Roofing demand surges after hail and wind storms and through the storm season, with a steady replacement push in the dry building months. A single storm can spike a week of calls you can't afford to miss.
call tracking for electricians
Summer AC load and storm outages drive emergency calls, generator and panel-upgrade demand climbs through heat-wave and outage season, and holiday lighting brings a December bump. Those spikes are when the phone is busiest and a missed call costs a full job.
call tracking for landscaping
The first warm weeks bring a spring signup rush, fall leaf cleanup drives a second surge, and recurring maintenance fills the season between. The spring and fall swings are when the phone runs hottest and a missed quote call is a lost season-long account.
call tracking for pest control
Demand climbs through spring and peaks in the warm months as ants, wasps, and mosquitoes wake up, with a fall rodent push as it cools; those warm-season weeks are when the phone is busiest and a missed call costs the most.
call tracking for garage door companies
The phone spikes with the first hard cold snap, when steel springs fail in the cold, and through spring remodeling season; storms and slammed-door accidents drive unpredictable bursts the rest of the year.
call tracking for appliance repair
Refrigerator and AC-adjacent calls spike in summer heat, ovens and ranges surge before the holidays, and washers and dryers fail year-round; the busiest weeks are exactly when a missed same-day call is most expensive.
call tracking for pool and spa companies
The phone explodes from the first warm weekend through late summer, with a spring openings rush and a fall closings push; those peak weeks are when calls come fastest and a missed one costs the most.
call tracking for handyman businesses
Work is steadier than the emergency trades but still swings: a spring and summer home-improvement rush, a pre-holiday push to get the house ready, and steady realtor punch-list work whenever homes are changing hands.
Why generic call tracking software falls short for the trades
Most call tracking software was built for marketers. It answers “which campaign drove call volume” and hands you a dashboard, which is the right answer if your job is buying media across a dozen accounts. It is the wrong shape for an owner who took the call from the roof.
A trades shop needs three things a marketing tool treats as out of scope. It needs offline channels counted, because the truck wrap and the yard sign ring as often as the ad does. It needs what was said, not just that it happened, because the difference between a quote request and a warranty complaint changes who calls back today. And it needs the call to become a task with an owner, because the alternative is a text to yourself at a red light.
The industry data says almost nobody has closed this. Only 27% of home-services firms have phone-call attribution and analytics in place, and only 37% analyse call recordings and transcripts — the least-instrumented channel they run, well behind social reviews at 67%. Those figures come from Invoca's 2026 Home Services AI Marketing Impact Report, a survey of 100 US home-services marketers at companies with 100+ employees. That is the well-resourced end of the trade. Below it, the number is lower.