FieldLine
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FieldLine

The phone line for home-services operators. Numbers, calls, recordings, leads, and crew activity — one calm workspace.

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© 2026 FieldLine. Built for the trades.v0.1
For Roofing

Call tracking for Roofing, without the CRM.

Roofing lives and dies by the storm: hail rolls through, every homeowner needs an inspection at once, and the crews that answer and follow up win the insurance jobs. FieldLine gives you a dedicated number for each lead source — door-knocking canvassers, storm-chasing ads, insurance referrals — records every call, and captures it as a lead card, so a surge of storm leads doesn't turn into a pile of missed calls and forgotten estimates.

The problem

Where roofing companies leak jobs

  • A hailstorm blows through and the phone rings all week, but with the crews on roofs half the calls hit voicemail and the estimates never get scheduled.
  • You run storm-chasing ads and pay canvassers to knock doors, and you can't tell which one actually produced the signed contracts.
  • A homeowner calls about a leak after the storm, gives their claim number and adjuster details, and a week later the note is gone and so is the job.
  • Insurance-referral and repeat-roof calls get handled off a personal cell, so there's no record of what was quoted or whether anyone followed up on the estimate.
Attribution

Know which of your channels actually rang

Give each channel its own number. Every ring is attributed automatically, so you can see what's producing jobs — and cut what isn't.

Door-knocking and neighborhood canvassingStorm-response and hail-damage adsInsurance and adjuster referralsYard signs on active job sitesGoogle Local Services Ads and Google Business ProfilePast-customer and neighbor referrals
A real call

From ring to lead card

Incoming call → lead card

Homeowner calls two days after a hailstorm: shingles are in the yard, there's a stain spreading on the ceiling, and they want an inspection before they file the insurance claim.

Job
Post-storm roof inspection / hail damage claim
Next step
Book the inspection this week and note the insurance carrier so the estimate lines up with the claim.

The call is recorded, transcribed, and summarized. FieldLine pulls the job and the next step onto a lead card automatically — no typing, no CRM to babysit.

Roofing demand surges after hail and wind storms and through the storm season, with a steady replacement push in the dry building months. A single storm can spike a week of calls you can't afford to miss.

Questions

Roofing owners ask

Can I track which storm leads come from door-knocking versus my ads?

Yes. Give the canvassers one tracking number and your storm ads another, and every call is attributed to its source, so after the storm passes you can see which channel actually produced signed roofing contracts.

Does the call recording help with insurance and adjuster disputes?

Every call is recorded, transcribed, and searchable, so when a homeowner references what was said about the claim or the estimate, you can pull up the actual conversation instead of relying on memory or a lost note.

The phone goes crazy after a storm. Will leads still get captured?

Every ring becomes a lead card with the source, the name, and the job, even the ones that hit voicemail while the crews are up on roofs, so a busy storm week doesn't bury the leads you paid to generate.

Also for

Other trades we support

Call tracking for HVACCall tracking for Plumbing
Get started

Answer every roofing crew call. Capture every lead.

Two-minute setup, no app to install. Founding members lock $28/mo forever.

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SOC 2-aligned infrastructure No app to install US numbers in all 50 states