The CallRail alternative built for roofing companies.

Roofing lives and dies by the storm: hail rolls through, every homeowner needs an inspection at once, and the crews that answer and follow up win the insurance jobs. FieldLine gives you a dedicated number for each lead source — door-knocking canvassers, storm-chasing ads, insurance referrals — records every call, and captures it as a lead card, so a surge of storm leads doesn't turn into a pile of missed calls and forgotten estimates.

• A hailstorm blows through and the phone rings all week, but with the crews on roofs half the calls hit voicemail and the estimates never get scheduled.
• You run storm-chasing ads and pay canvassers to knock doors, and you can't tell which one actually produced the signed contracts.
• A homeowner calls about a leak after the storm, gives their claim number and adjuster details, and a week later the note is gone and so is the job.
• Insurance-referral and repeat-roof calls get handled off a personal cell, so there's no record of what was quoted or whether anyone followed up on the estimate.

• Attribution stops at the call — there's no built-in lead workflow, follow-up state, or crew view, so a busy shop still tracks callbacks on sticky notes.
• It's a horizontal tool sold to marketers and agencies; the setup, vocabulary, and dashboards aren't home-services-native and assume someone who lives in analytics.
• Base minute allotments (around 250) get consumed quickly, and overages on minutes and extra numbers stack up on a shop that actually rings a lot.

• Attribution plus recorded calls plus automatic lead cards plus crew activity live in one workspace — the whole ring-to-follow-up loop, not just the attribution slice.
• Recording, transcripts, AI summaries, and AI lead extraction are included on every tier instead of being metered add-ons or upsells.
• Two-minute setup in plain operator language, no app to install — calls forward to the phones the crew already carries.

Give each channel its own number, so you can see which of these actually produced jobs — and cut what doesn't.